In these uncertain times, maybe it’s worth to take a detour

Lately, I’ve often been asked how to deal with the uncertainty we’re currently faced with. As entrepreneurs, uncertainty is our daily bread. However, today we’re being served an unprecedented amount in our lifetime’s experience.

I don’t have the answer that’s best for you so I usually ask:

What decisions can you make that influence the status quo?

What can you learn about what you don’t have control over to help you mitigate the uncertainty when possible? Word of caution: beware of rabbit holes…

I’ve seen companies who’ve had to make difficult compromises so they could survive in the short-term in order to hopefully thrive in the long run. Sometimes, you have to take a detour so you can remain on your bigger picture track.

We can’t know for how long lockdowns will last, if we’ll have further waves or what the long-term consequences of this pandemic are going to be on the economy, our society, our communities and our people.

What you can do, is to consider taking a short-term detour in order to predict a better outcome for your business. Such a detour could possibly lead to unexpected innovations, re-purposing of your products and services or surprising encounters.

What detour may you be willing to take if it meant you could thrive in the long run?